Cleaning for Airbnb is an opportunity to provide home cleaning services to a market that disrupts the industry. The burgeoning popularity of the short-term rental site means more and more property owners are finding themselves in need of an external cleaning service for their vacation rentals.
Whether you’re just starting out or already have a business in the cleaning industry, getting into Airbnb cleaning can be a great way to expand your reach and revenue. But before you can start booking new cleaning jobs, you need to know how to market your cleaning company to Airbnb hosts.
The first step is to set up a website dedicated to your Airbnb cleaning company, complete with all the details about your business, including pricing, service packages, and additional perks like laundry services. Having a dedicated page for your Airbnb cleaning company will help search engines crawl and index your website, which will boost your SEO rankings.
Next, you’ll need to promote your service to Airbnb hosts in your local area by leveraging your networking skills. This can be done through word of mouth, referrals, or through a Facebook ad campaign.
Another effective way to market your Airbnb cleaning business is through Google Ads. You can use a lookalike audience to target people who have visited a page or blog post related to your services. This is a great way to get your name out there, while reducing your ad spend and improving conversion rates.