Will the Future of Customer Service Bots Be Good For Business?
Facebook Messenger Bots continue to gain popularity in the world of online marketing today. Just over a year ago, almost every internet blog and online tech podcast released headlines about Messenger Bots being the new future of client communication and how they were not only wrong, but they were not right to do so. As a business owner or social media marketer, Messenger Bots are definitely something that you cannot ignore anymore. In this short article, we’ll take a look at what the future looks like for these Facebook applications and where they are headed.
As we all know, there are currently four different major platforms for marketing on Facebook. Facebook itself offers a wide variety of tools and advertising formats through its wall, apps, and mobile sidebar. However, there are currently two major competitors for the attention of Facebook users: the official Facebook application and the Facebook Messenger Bot. The Facebook application uses their own platform to deliver advertisement messages while the Messenger Bot uses the same basic functionality as any other bot on Facebook but adds a number of additional functions. The main difference between the two is that the Facebook bot sends a broadcast message that is broadcast to all of the Friends on your friends list, whereas the Facebook application only delivers a single broadcast to a selected group of Friends.
Therefore, it makes sense that if you want to use Messenger Bots for customer service and promotional purposes, you want to use the Facebook Messenger Bot. The Facebook Messenger Bot has a single purpose: to help you with customer service. Therefore, you want to use this bot for everything from basic contact information such as name, email address and phone number to more complex data such as event attendance and location.