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Getting your message there continues to be a struggle for many SMEs. In marketing and sales, a lot of time is invested in learning and action or even being able to outsource their marketing to trustworthy marketing advisors for SMEs.
Marketing may seem complicated on the outside, but once you understand how it works, it's easy. Marketing requires serious investment and balance over time.
Your SME marketing should include a well-thought-out strategy that makes it very easy to implement tactics depending on the situation and target group. An effective marketing strategy for SMEs must cover the following four important pillars:
Print Media – I would add a lot to this category, but print media is still very important. Print media contains things like postcards, sales letters, brochures, labels … Basically anything you can print a message, a logo or "invitation letter" falls into this category. People still like getting stamped letters, some want flyers, others just need a business card. The press is still very important.