A lot has been written about the benefits of social media management – including its potential impact on brand reputation, customer loyalty, and bottom line profits. But what if there was one more benefit of SMM that wasn’t all that commonly brought up? What if it were called social media management’s other major benefit: Its ability to enhance strategic leadership. Let’s explore this idea. The first step to manage social media effectively is to set clear, strategic goals.
For starters, here’s a short checklist you can use to get started on your social media management strategy: Do you want to improve internal efficiency? Do you want to increase engagement? Do you want to build a better customer relationship? Do you want to expand your offerings or develop specialized media content? If your answer to these questions is “Yes” and “No,” then you need to develop and implement a comprehensive media strategy.
Step one of establishing a social media management strategy is to determine which platforms you want to optimize your content creation efforts on. There are literally thousands of social media platforms out there! And each of them has their own strengths and weaknesses. Facebook is great for in-house content creation. YouTube is the obvious choice for video production. Pinterest would be great for social media management content creation and sharing.
Once you’ve determined which platforms best suit your business goals, the next important step is to define a comprehensive brand strategy. Brand strategy is essentially the brand personality. This consists of everything from brand colors to specific company slogans. Developing a social media manager‘s brand strategy allows social media managers to establish and maintain a consistent online presence.
One of the most important aspects of social media management is the process of publishing content. It goes without saying that if you’re a small business with very little revenue, it’s incredibly important that you get a handle on how you’re going to publish content. There are a few options that small businesses have. First, they can hire an experienced writer or even hire a small boutique press release company to do it for them. Unfortunately, most small businesses don’t have the budget to hire someone to create unique content for their business. This means that publishing must be done within the business itself or within a small team of social media managers.
Another tool that social media management team members often use is social media scheduling tools. These scheduling tools allow team members to set and track time spent on different social media networks. For instance, a team could put more time towards Twitter than they would into Facebook, or schedule time to post content on Pinterest over that same amount of time as they would on LinkedIn.
But perhaps one of the biggest benefits to social media management is the benefits to Brand reputation management. As mentioned earlier, social media allows influencers to connect directly with target customers. When a brand’s product or service has been endorsed by an influencer, it gains a lot of credibility. The more credible a brand becomes, the more likely people are to buy the product or purchase a subscription. In turn, the influencer’s endorsement gains a direct benefit to the company.
A social media management team can be extremely helpful to brand and business owners who want to manage their brand effectively. They can alert the company about the latest trends in content calendar marketing, schedule social media management posts and tweets, and they can even create content calendars to help potential buyers get a feel for your brand. By managing content calendars, you’re more accessible to your customers. You won’t have to stress out about whether you’re promoting enough, as the content calendar will keep you informed and help keep your brand alive.